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REVOLUTION PLACE
2015 - 2018
BUSINESS PLAN

VISION


Revolution Place is the instinctive “go to” choice for clients and patrons alike. The upgraded and expanded venue is not only attractive, welcoming and friendly, it is a “cool” place to do business. We successfully host all types of events and our staff whether managing events, providing support services or answering inquiries continues to provide exceptional service to one and all.

MISSION

To be the premier event, entertainment and sports venue in Northwestern Canada. 

KEY SERVICES

Regional event, entertainment and sport venue providing year round rental space to non-profit and commercial enterprises at the local, national and international level.

a) Revolution Arena: working together with entertainment (concerts, monster trucks, bull riding, comedians etc.) sporting and family events promoters (local, national and international), Alberta Junior Hockey League, adult & minor hockey, curling and other ice users, trade & consumer shows, banquets, conferences, private functions


b) Bowes Family Gardens: working with exhibition & special event organizers (local, national and international), concerts, family events, trade & consumer shows, corporate functions, galas, banquets & weddings and other private functions


c) Full Event Services: Box Office (in-house and external events), special event management production, marketing, sales & promotions, guest services, operations and catering

Council Focus Area: Optimizing Existing Services

Department Focus Area: Building More Partnerships

Goal: Promoters, major sports tenant, event organizers, local businesses, suppliers and
not for profit groups recognize existing and new Revolution Place partnerships
are mutually beneficial opportunities

Objective: To enhance and expand all partnerships locally, nationally and internationally

Action: Work collaboratively with naming rights sponsor (Revolution Auto Group) as a fully committed partner whose goal is to increase venue business and awareness. They will promote at a minimum two events annually
and turn any profit back to the venue. Encourage all to join the revolution.

Action: Strengthen relationships with the Grande Prairie Storm, numerous suppliers, promoters and local businesses we already have with an even more competitive approach to business.

Action: Actively seek out new opportunities that will result in more business for our partners and us.

Action: Actively grow our sponsorship base. Every event is valuable to certain sectors in our business community. Identify them, develop and sell the appropriate packages and recognize every sponsors valued contribution.

Action: Continue to grow and strengthen the services provided for all clients to make the venue an even more attractive rental option.

Action: Streamline event cost proposals and legal contracts.

Action: Continue to provide evaluation forms to all clients and improve services provided based on their valued opinions.

Action: Enhance venue awareness in a persistent but pleasant fashion through all marketing platforms; continue to participate in an increasing number of community events, trade shows and speaking engagements in order to
ensure the venue is always “top of mind” for existing and new clients and the general public.

Goal: To maintain and enhance Revolution Place’s exemplary health and safety record.

Objective: Ensure health and safety is always at the forefront for clients, patrons and
staff.

Action: Health and Safety binder remains current

Action: Continue to work with Grande Prairie Fire Department, Alberta Health Services, Alberta Gaming and Liquor Commission, Building and Safety Codes and industry experts to ensure all rules, regulations, laws and standard industry operating procedures are followed. 

Action: Continue to ensure patrons, clients and staff have a positive as well as safe experience while in the venue.

Council Focus Area: Strengthening Our Core

Department Focus Area: Revolution Place Expansion

Goal: To have an expanded venue with the corresponding broader range of services to better serve existing clients and attract new ones to the downtown and City as a whole.

Objective: To be THE venue to host event, entertainment and sporting events as we now have the capacity and an expanded range of services. 

Action: Seek Council’s approval of a single sequential phased approach to expanding Revolution Place as presented in July 2014.

Action: Provide Council with prospective funding sources in addition to debenture borrowing in order to minimize the impact to the taxpayers prior to capital budget discussions.

Action: Explain plans to patrons, clients, the business community and general public in order to ensure all are aware of the benefits of an expanded venue. 

Action: Commence actual expansion in 2015 to include west end Revolution Arena development and east end expansion of the Bowes Family Gardens.

Action: Minimize disruptions to all clients and work collaboratively to develop contingency plans such as alternate ingress and egress to the venue and provide financial consideration (reduced rental rate) in recognition of any inconvenience experienced. 

Council Focus Area: Capitalizing on Growth 

Department Focus Area: A Growing Number of Superior Event Experiences 

Goal: To provide a wide variety of events that appeal to every City demographic

Objective: To increase the number of annual event days that will result in positive guest and client experiences 

Action: Keep all promoters, agents, artist managers, talent buyers, venue colleagues aware of the continued economic growth and prosperity in the City and Province to continue to boost Grande Prairie’s position on the event map.

Action: Continued collaboration and information sharing with Economic Development including but not limited to the Retail Analysis Report, the most current demographic and income information and other pertinent facts that make it easier to sell Grande Prairie to event organizers and promoters. 

Action: Seek Council’s approval to increase the market development fund that allows for the purchase of events that Administration can promote or co-promote in order to augment economic development to the community and venue 

Action: Add to the number of “in-house” productions currently provided. For example adding a second evening to the Multi-Office Christmas Party; local talent concerts and at least one other seasonal event

Action: Continued collaboration and partnerships with the Grande Prairie Regional Tourism Association, the Grande Prairie Chamber of Commerce and the Downtown Association 

PERFORMANCE MEASURES 

• A minimum of 175 annual event days in each year of the budget cycle inclusive of but not limited to: Six trade/consumer shows (24 event days), 40 special events (60 event days), 29 Alberta Junior Hockey League regular season games etc. to contribute to economic impact in the community

• A minimum of $8 million in economic spin offs to the community in each of the three years of the budget cycle with calculations to be determined utilizing Alberta Economic Development formulas.

• A minimum of $50,000 in annual sponsorship revenue 

• A minimum of 90% customer, client and tenant satisfaction resulting in return business – evaluations sent after each event 

• Financial outcomes that will see the tax payer based subsidy 

RESOURCE REQUIREMENTS

a) Arena: 200’x 85’ ice surface, 2975 fixed seats/22 wheelchair/4642 event capacity, 20870 sq. ft. exhibition space, 3 meeting and 6 dressing rooms 

b) Gardens: 18000 sq. ft. space, 1300 event/900 banquet capacity, theatre draping, sound system, decorative lighting 

c) Equipment: Zamboni, ice edger, fork lift, snow clearing equipment, floor machines, staging, crowd management barricade, four spot lights, ice floor covering, 1700 chairs & 200 tables, four-sided LED scoreboard sound systems, arena dasher board & signage, marquee, backlit signage, computerized ticketing system and concession equipment

d) Personnel 2015 2016 2017 2018 FTE 13.5 14 14 14 

e) Annual replacement and enhancement of venue inventory (tables, chairs, ice cover etc.) 

f) Increase in annual talent buying fund 

PROJECTED CURRENT YEAR END RESULTS

Due to signing of naming rights deal, a staff vacancy and holding the line on casual staffing hours, it anticipated the 2014 budget will be $35,000 to the good by year end.

PLANNING ASSUMPTIONS

That Council will approve and commence with venue expansion; existing and new event organizers and promoters along with major sport tenant will continue to view Revolution Place as THE place to do business resulting in more event days and significant economic development impact to the business community. Superior food and beverage service will continue to enhance the venue’s reputation and produce greater revenues and equipment will be upgraded for enhanced client and patron service.



Last updated: 12/14/2015 9:25:54 AM