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Community engagement is an integral aspect of this project. The feedback received from our various outreach efforts has been critical to the project’s success by providing decision makers with citizen input and informing the vision for the final design.

Our outreach included two workshops each for City Council and the DownTown Association and a public survey. Below is a summary of results:

Visioning Workshop #1

In August 2014, workshops were hosted to gain insight on an understanding of downtown and to determine what the metrics of success are for downtown.

Within the scope of the project, the following keys to success were identified:

  • Good, practical, low-cost ideas
  • Community buy-in
  • Concrete actions associated with timelines and resources for implementation
  • Project proceeds to completion
  • Council is willing to make financial commitments
  • Increased pedestrian mobility/mobility routes

On a broader level, the current project sets the tone for further projects to help reach the following longer-term goals:

  • Increased hours of activity downtown
  • Downtown is an attraction
  • All people are attracted to downtown, both residents and visitors
  • Public-private partnerships
  • Attracts private development interests and confidence
  • People feel comfortable walking downtown all year long
  • Regionalization
  • More efficient transit with downtown as a destination
  • Increased number of re-developed sites and number of new structures on vacant land
  • Clear vision and understandable goals
  • A downtown theme is identified
  • More activities and festivals occurring during the year
  • Crown Land resource revenues share in city to invest in downtown
  • The public is educated about what we are doing
  • Increased population downtown (residential intensification)

Visioning Workshop #2

Secondary workshops were facilitated in November 2014 to provide an overview of the infrastructure assessment, obtain opinion on what makes a great street, discuss streetscape options and deliberate on a brief vision statement for downtown.

A wide range of responses was received on the question of what makes a great street, and they generally aligned with the best practices for identifying elements of a great street. Responses included:

  • High quality architecture and design
  • A unique identity
  • Consideration of climate
  • Enhanced landscaping
  • Safety

The Shared Festival Street streetscape option was voted as the #1 option and has been approved for 101 Ave.

Public Survey

From December 8th, 2014 to January 16, 2015 a public survey was available for residents both on-line and in paper form. It garnered responses from 1301 participants who provided feedback on their priorities, vision and preferences for downtown.

Top rated priorities:

  • It feels safe downtown
  • It is convenient to visit downtown
  • It is easy to walk downtown


  • Commercial business
  • Urban design
  • Transportation
  • Community
  • Architecture
  • Green Space
  • Maintenance
  • Miscellaneous

Streetscape Preferences:

The Shared Festival Street streetscape option was also voted as the #1 option by residents. Other general priorities for the streetscape look include:

  • Urban design
  • Transportation
  • Community
  • Miscellaneous
  • Commercial business
  • Green space
  • Maintenance
  • Architecture

Key ideas that had equal popularity in both the vision and streetscape responses included:

  • Gathering spaces (vibrancy)
  • Trees
  • Promoting/incentivizing businesses
  • Modern and attractive design
  • Landscaping
  • Improved traffic flow
  • Street furniture

Last updated: 11/20/2018 4:01:40 PM