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Distracted Driving Campaign Launched

Front Distracted Driving Cards

GP Crime Prevention, RCMP and Enforcement Services team up to launch distracted driving campaign. 

The City of GP Crime Prevention has teamed up with RCMP and Enforcement Services to launch a distracted driving campaign aimed at educating drivers, young and old and in between.

We will be using a multi-pronged approach including media blitzes and community interaction to deliver the message to put the phone away and just drive. Ross Gear, Peace Officer Sergeant with Grande Prairie Enforcement Services (GPES), shared that as of August 8, 2017 “Enforcement Services has laid 716 distracted driving charges”. This shows that distracted driving is still a very real concern in Grande Prairie.

The launch was prefaced by a distracted driving survey for community members which was delivered through social media and had over 700 responses. The full results of this survey are posted on our Grande Prairie Crime Prevention Facebook page. (Survey Results)

Cst. Bryan Goosen of the RCMP Municipal Traffic Unit, shares that “GPES and RCMP conducted a distracted driving enforcement to go along with the Distracted Driving campaign. GPES and RCMP charged 32 separate drivers for distracted driving; 14 seatbelt violations and 5 intersection related offences.” This enforcement took place between the hours of 10:30 am and 4 pm on August 24, 2017.

We feel there is a real need for an educational component to go along with the enforcement which we will be launching today through social media, radio and community presence. There will be Crime Prevention staff and volunteers, GPES and RCMP officers conducting another round of GP HEAT on September 8 and 9 where information will be distributed to provide education on what citizens can do to help end auto theft, as well as distracted driving information.
If we can provide information that prevents even one accident from distracted driving, then our campaign will be a success. Too many lives have been altered or lost altogether from distracted driving, it’s time to put your phone away and just drive. It can wait.

Media enquiries may be directed to:Back Distracted Driving Cards

Cheryl George
Acting Public Education & Events Coordinator
Phone: 780-357-8743
Last updated: 9/1/2017 8:12:58 AM